I have a friend that I went to high school with, we are not very close, but we are friends on a social media networking site. I saw a post that her husband had just lost his job in September and that the unemployment payment was barely enough to cover their mortgage payment. Her job as a stay at home mom was going to become part time while she had to go find a job part time, at least. She said that her young kids needed stuff for Christmas. I looked at best cyber monday deals for 2013 and I thought that it would be good to send her the link and have her make a list of stuff that she wanted for her two kids for the holiday. It was really important for me to be sure that I was going to be able to help her, but on the down low.