Create interesting content. A couple ways to attract viewers include relating some interesting news and amusing them with a demonstration. You can use sites such as Facebook or Youtube to get more views on your video. People are not interested in watching another boring commercial. They want to see something interesting and of value. The more interesting, the more viewers. Make sure your video is brief and has a lot of information in it. Online viewers are often somewhat impatient. Work on making videos of less than five minutes in order to hold people’s attention. It does not matter how great your content is if your viewers become bored or distracted.
It is best to keep your videos short. Your videos should really not be any longer than three minutes in length. This ensures that your videos contain all the necessary information without boring your viewers. Five minutes is probably okay as well, but do not make it any longer than that. Short and sweet is always a great motto. You can edit your videos when they are placed on YouTube so you should use this to your advantage. Annotations are a good example of what you can add to your videos. This is a good time to put up a link and put in some information such as contact info.
If you do not want to create videos yourself, get others to do it for you. Have a video contest and give prizes to the people that make the best ones. You can choose the winning video to promote your business on your sites.
Always leave them wanting more. could be used to indicate the topic you will talk about in your next video, or create a cliffhanger ending. This is perfect for bringing back the same viewers each week. Join your videos together in a series of how-tos that can build into a collection of related information on specific subjects, like remodeling your house, room by room.
If your customers keep asking the same questions over and over again, make an FAQ video to address them. Though FAQs are common on many websites, making a video provides added benefit. This gives your users an option on how they would like to view this information.
Keep your marketing videos short and sweet. Internet users get tired of things quickly, and they simply want good information in the briefest format possible. If a longer video is unavoidable, think about dividing it into segments that can be watched in stages.
If your customers have a hard time using your product, make a video explaining how to do so. You will help solve problems for existing customers, but you will also attract new clients who see that you have the solution they need.
Don’t overstay your welcome in your video. The normal person’s span of attention is minimal. They want instant gratification when looking for information. Longer subjects can be cut into a series of videos.
Don’t make your videos appear like advertisements. Your customers will not want to watch the videos if you are just trying to sell something. People will want to watch your videos if they provide valuable content, such as useful advice, answers to questions or interesting demonstrations. Within the video, add a screenshot depicting your website. This allows users to see the setup of your website. Screenshots also do great in how-to videos. Just save the screenshot and edit it into your video.